You’re probably on LinkedIn, but do you know how to use LinkedIn’s Post Inspector to optimize your LinkedIn experience?

Firstly, you might be wondering, “What is LinkedIn Post Inspector?”

Essentially, this tool allows you to see how metadata is extracted on LinkedIn.

What Is LinkedIn Post Inspector Or LinkedIn Debugger?

LinkedIn Post Inspector allows you to optimize your LinkedIn links and content to ensure your content is error-free for all readers before you put it out on LinkedIn.

On the most basic level, Post Inspector enables you to view link previews before sending them out to ensure others see your content exactly as you want it.

Post Inspector can also help identify issues with content posted for maximum optimization.

This tool is internal to LinkedIn, which means it’s created and monitored by those who know the LinkedIn platform best.

LinkedIn Post Inspector allows you to see when LinkedIn last updated its data about your page and gives you the option to “re-scrape” your page if things have changed.

Post Inspector also enables users to see any bugs or errors in their posts and gives you support in fixing those issues.

Next, we’ll look at why Post Inspector is an essential tool in crafting an effective LinkedIn presence.

Why Is LinkedIn Post Inspector Important?

It’s vitally important that the content we send out into the world appear to readers the way we want.

It’s also vital that potential readers quickly find the content we send out.

This is where LinkedIn Post Inspector comes in.

We told you that Post Inspector could show you when LinkedIn last updated their information or data about your posts and pages.

This is useful because if you’ve updated your pages lately, the changes you made might not be affecting your traffic until much later.

 

a man looking through a magnifying glass representing what is linkedin post inspector
Using LinkedIn Post Inspector enables you to view link previews before sending them out to ensure others see your content exactly as you want it.

With Post Inspector, you can not only see when your data was last updated, but you can also request LinkedIn check your pages or “re-scrape” to ensure their information is up to date.

Having up-to-date information about your online presence is vital to making your changes impactful.

Post Inspector’s bug-detection ability is also extremely beneficial.

Sometimes, we don’t always have time to check our online pages daily. In the meantime, there might be severe errors or bugs in our content.

If a potential reader or client or customer finds your content and it contains errors, they might not give you the benefit of the doubt or a second chance.

It’s so important that our online presence be working and error-free.

Not only does the Post Inspector identify bugs in your content, but it will give helpful tips and strategies for fixing those errors.

This will keep your online content bug-free and accessible to all potential engagement.

So, now you know the what and the why of using LinkedIn’s Post Inspector tool.

Next, we’ll explain how to use this incredibly effective tool.

How Do I Use LinkedIn Post Inspector?

In this section, we’ll look at the best uses of Post Inspector and how to use this tool, which can be found here.

Can You Test A Post On LinkedIn?

Yes! Copy and paste the URL you’d like to share into Post Inspector, and it will give you metrics related to that post.

These include:

  • When the URL was last scraped
  • Canonical URL
  • URL redirect trails
  • Metadata including article title, website type, author names, etc. Along with the metadata, Post Inspector also shows you how to modify your website coding to optimize it.

How Do I Preview A LinkedIn Post Before Posting?

When you paste your URL into Post Inspector, the first thing that comes up is a visual that will appear along with your post.

You will also see a variety of metadata, as described above.

This preview page allows the user to see what an end-user will see and enables you to fix or tweak your content before posting.

Clearing Cache

Sometimes, when you preview or post on LinkedIn, the platform will attach an old image to your URL.

The solution to this is extremely straightforward: all you need to do is add “?latest” to the end of your URL, and LinkedIn will only get your latest image!

If the above doesn’t work, you can also use a free cache-clearing plugin like Cache Enabler if the above doesn’t work.

LinkedIn Post Inspector Isn’t Working: What Do I Do?

If Post Inspector isn’t working, don’t fret, there are still ways we can check if our content is optimal.

The first thing to ensure is to make sure you’ve put the correct URL into Post Inspector.

Yes, we’re all human, and one tiny mistake in the URL makes a big difference.

Next, how can we check our post without Post Inspector? One solution is to use the preview tool on LinkedIn.

This will show us what end-users will see. The limitation to this solution is that you won’t get the same metadata as with Post Inspector.

Another way to see if your posts appear as they should is to use a separate profile.

Setup a new personal LinkedIn profile, and find your post. Does it look like you wanted it to?

Again, this can be useful, but we’re missing the metadata.

There is an extremely wide range of SEO plugins available now for SEO-related metadata, ranging in Free and paid options.

You can also right-click on your intended page metadata and click “View Page Source.”

This will open the coding for the specific page to see if the metadata is effective or not.

The only limitation here is that with Post Inspector, the tool will show you the metadata and offer suggestions on improving your content.

Lastly, you can always contact LinkedIn’s customer support if there are issues with the platform.

What is LinkedIn post inspector?

LinkedIn Post Inspector allows you to optimize your LinkedIn links and content to ensure your content is error-free for all readers before you put it out on LinkedIn.

Can You Test A Post On LinkedIn?

Yes! Copy and paste the URL you’d like to share into Post Inspector, and it will give you metrics related to that post.

These include when the URL was last scraped, canonical URL, URL redirect trails, metadata including article title, website type, author names, etc.

Along with the metadata, Post Inspector also shows you how to modify your website coding to optimize it.

How Do I Use LinkedIn Post Inspector?

You can use LinkedIn Post Inspector to test a post on LinkedIn, to preview a LinkedIn post before posting and to clear your cache of old data.

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